OUR VALUES

We live by our values. They guide our decisions and keep us focussed on the business plan.

DELIGHT

Every person, every visit, every interaction – be the best we can be. Whether you’re based in one of our Central Support functions or our Gyms, it’s up to us to give you a great place to work – this way your focus stays where it should be, on delighting our members.

PLAY TO WIN

Never be complacent or lose our underdog mentality – results matter. This isn’t just a strap line, it’s a way of thinking and it keeps the competitive edge sharp in our business. We’ve achieved many firsts in the UK fitness industry.

SHOULDER TO SHOULDER

Challenge, support, trust, encourage and believe in each other. We stick together to take on the world!  Our culture is driven all the way through our business from our CEO in Londo

SWEAT THE DETAILS

Step-by step, moment-by-moment, go the extra mile.  It’s the tiny details that got us where we are today. It’s important that you have an attitude that drives continuous momentum and improvement through a focus on the details in your role. 

KEEP MOVING FORWARD

Try new things, learn from mistakes, kick the moving ball. If ideas don’t work it’s okay. We steer clear of blame culture here, we all make mistakes. As long as we share and learn from them our mistakes eventually lead us to innovation.